Surya Roshni is a nationally and internationally accepted brand and holds pre-eminent position in the Indian lighting industry. The Group which has until recently concentrated only on traditional channels to target consumers has entered into a strategic alliance with Snapdeal, India’s largest online marketplace. This tie-up initiates a disruptive trend in energy conservation by making lED bulbs affordable and within reach of millions of people in tier 2 and 3 areas who otherwise would have found lED bulbs inaccessible and unaffordable. Surya’s eco-friendly and energy saving lED bulbs will be available for sale on the E-commerce website from January 2016. This alliance reflects the thrust the Group places on 'social causes’ production and sale of environment-friendly products being one of them. Managing Director of Surya Roshni limited, B Raju on Monday said, “lED is widely acknowledged as the future of 'lighting technology'.
It understands this fact and manufactures lEDs which ensure energy savings, lower maintenance costs, high brightness, high power factor, instant lighting and assure an impressive lifespan - distinct advantages which propel the lED revolution forward. Its entry into the e-commerce market is planned in a big way with its aggressive strategies of introducing new range.”