Nearly seven out of 10 Direct-to-Customer (D2C) merchants selling products online expect a whopping two to four times jump in sales this festive season, according to a survey.
About 53 per cent of merchants surveyed anticipate apparel and ethnic wear to top the sales charts, followed by beauty and wellness, electronics and gadgets, and home decor, the survey of hundreds of D2C merchants like Snitch, Fourth Dimension Club, Boult Audio, Superkicks, Italian Colony, and Badmaash conducted by checkout network and buy-now-pay-later app Simpl stated. To complement the pent-up demand and cater to the high number of orders, a number of merchants are investing in increasing their manufacturing and warehousing capacities.
Snitch co-founder and Chief Marketing Officer Chetan Siyal said, ''We are anticipating a 4X increase in demand this festive season.”