Stepping up the battle in the Indian mobile handset market, homegrown firm Micromax has roped in Samsung India’s mobile and IT business chief Vineet Taneja as its new Chief Executive Officer.
Micromax, the country’s second largest smartphone player, expects the move to help it further strengthen its position in the segment, which is witnessing explosive growth.
“This move is a testimony to the vision and commitment that Micromax co-founders have of bringing in the best talent to build a strong organisation and capitalise the opportunities in this environment of data devices explosion,” Micromax co-founder Rahul Sharma told the news agency.
The appointment will help the company consolidate its strong presence in the market, drive global partnerships and strategic alliances, while strengthening the organisational capabilities within Micromax, he added.