Sahara Q shop, the retail arm of Sahara India Pariwar, on Tuesday launched another retail and distribution channel, Quality Mobile Shop (QMS), to augment its pan-India customer reach and help expand its footprint in tier two and tier three cities and remote rural areas.
The launch was marked by flagging off of 109 QMS vans by Managing worker and Chairman of Sahara India Pariwar, Subrata Roy. "Sahara Q shop will expand the network of quality mobile shop across india in a phased manner," Roy told reporters here during the launch.
He said in the first phase today it has rolled out total 181 QMS vans to cater to consumers in five states, including Delhi, Uttar Pradesh, Haryana, Rajasthan and Bihar, and by end of the current financial year the company would have a network of 500 vans.
QMS was the first of its kind retail mode in fast moving consumer goods sector in the world and strategic move to fulfilling Sahara Q Shop's commitment to cater to the daily needs of valued costomers from areas which otherwise have weak supply chain and non-availability of quality products, Roy said.
The company has adopted complete automation of processes from stock management to customers. Roy said that QMS provide distinct advantage over any other model due to its complete automation and mobility.
"I have always believed that every esteemed citizen of out great nation deserves that best uality living, be it where we live, how we live or what we consume. With this vision, we had laid the fundation of sahara Q shop, which has gained presence in 13 states with 1057 exclusive shops," he said.
"We are growing rapidly and by 2015 we will hae 30,000 exclusive shops. Quality mobile shop is a distribtion model adoped to reach out to Tier-II and Tier-III cities faster and compliment out present operation," he added.