Mobile handset company Micromax has roped in Hollywood star Hugh Jackman as its brand ambassador with an eye on overseas markets.
Micromax is the first Indian mobile handset company to have roped in a Hollywood star as its brand ambassador. “As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences,” Micromax’s Chief Marketing Officer Shubhodip Pal said in a statement.
“Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations,” the X-Men movie series star said.