Reliance Industries ltd (RIl), which has recently introduced RElan - a portfolio of specialty fabrics, is in talks with several apparel brands for co-branding of apparels, a top company official said. Besides, RIl is also adopting a B-2-B-2-C approach under its HEP (Hub Excellence Program) in which it is forging partnerships with textile manufacturers to provide technology to manufacture high performance fabrics RElan.
“We are taking the high quality and high performance products to the consumers in tie-up with the brands. We have identified certain products,” a Reliance Industries spokesperson said.
The categories include denim, ethnic wear, formal wear, women's wear. RIl has entered into partnership with US-based VF Corporation, owner of the Wrangler brand and the largest denim player globally. “We have already tied up with VF Corporation, which would be launching Wrangler Jeans under our fibre. They would be launching in India and Asia Pacific markets”, he said.