Italian auto maker Piaggio on Thursday launched a new model 'Vespa VX' and plans to launch another product by the end of this year.
“We hope to further strengthen the premium segment with the Vespa VX,” said Piaggio Vehicles (India) Chairman and Managing Director Ravi Chopra after he launched 'Vespa VX', priced at Rs 71,380 (ex-showroom Delhi).
The company, which is present in India through a wholly- owned subsidiary-Piaggio Vehicles, currently sells one scooter model--Vespa lX in the country.He added that since the launch of the first Vespa model last year in the country, the company has so far sold 52,000 units of the scooter.”After the success of the first phase in Vespa launch with a single model just over a year ago, Piaggio is now moving into the second phase for the expansion of the product range,” Chopra added.