Japanese tech major Panasonic is betting big on segments like Government and manufacturing to boost revenues from its rugged PC range Toughbook to Rs 100 crore by March 2018. The company, which claims to have a 60 per cent share of the rugged PC market in India, said it expects a major chunk of the business to come from the Government sector.
“We have seen a 30 per cent growth, which is faster than the 20 per cent growth seen in the market. We see strong demand in new areas like police, fire service, pharma, oil and gas,” Panasonic Senior GM and National Business Head Gunjan Sachdev told reporters here.
Panasonic is poised to keep up the strong pace of growth it has been witnessing in the segment in the past few years and touch Rs 100 crore by March 2018, he added. Sachdev said about 40 per cent of the revenues currently come from the Government sector, while the remaining is from the private players. This, he said, would be reversed in the next few years with the Government accounting for a larger share given the strong demand being created under initiatives like Digital India. Panasonic’s competitors globally in the segment include Dell, HP and Getac, among others.
“In India, the rugged PC market is still small, about Rs 110 crore. This is expected to grow to Rs 165-170 crore in the next few years. We also expect to increase our share of the market from 60 to 65 per cent by then,” Sachdev said.