OYO, India’s largest branded network of hotels, has launched a much-needed solution assuring early check-in up to 7 days prior to booking. This is sharp disruption to the prevalent industry norm across the world, with each hotel having its own arbitrary check-in time (usually 12 noon), and guests left stranded and helpless. The new feature is the latest in the list of pioneering solutions introduced by OYO to deliver efficient, predictable and standardised stays to travellers. This facility is being offered free of cost in many OYOs, and at a nominal charge in others. OYO’s Sunrise check-in is now live both on its website and mobile app. Speaking on launch, Ritesh Agarwal, Founder & CEO, OYO, said, “Despite changes in the way we live, travel and work, the hotel industry across the world continues to follow the outdated concept of a standard check-in time. Nowadays, travel is no longer about following prescribed itineraries. At OYO we understand our guests and build features tailored to their needs. With Sunrise check-in travellers can plan their mode of travel, duration and trip-itinerary in a better way, without being constrained by the check-in time.”