Micromax on Tuesday unveiled a new range of devices under 'Yu' brand, focussed on the fast growing segment of tech enthusiasts.
A subsidiary of Micromax, Yu Televentures, has partnered Cyanogen to offer customised user experience to end users.
The first handset will be launched next month. Details of the device and pricing were not disclosed.
"This will be a game changer not just in India but globally too. Yu has been envisioned for building an ecosystem of connected devices and offer customised experience to users," said Micromax co founder Rahul Sharma.
The brand will engage directly with end users, providing them with bootloader access to help them come up with software upgrades that they want on their phones, he added.
Cyanogen operating system, built on Android, is known for delivering rich software advancements that optimise performance, customisation, security and privacy features on mobile devices.