Micromax on Thursday appointed former Bharti Airtel CEO Sanjay Kapoor as Chairman, gearing up to become the country's top smartphone player.
Kapoor, who resigned from India's largest private telecom operator in May last year, also joined the promoter group of the nation's second-largest smartphone maker."Sanjay brings with him a global experience, something which we at Micromax are looking forward to as we see the new age of high data usage and better technically equipped smart devices explode around us,"said Micromax co-founder Rahul Sharma .
Sharma added that it reflects the company's vision of stepping up to the next phase of growth as Micromax continues the journey to become India's number one smartphone player and the first Indian mobile brand to be successful globally.
Micromax intends to leverage Kapoor's experience in building India's biggest telecom services brand and his expertise from playing an active role in prominent industry fora such as GSMA, CII, COAI and NASSCOM over the past 13 years, he said."I am excited as an entrepreneur to be a part of the promoter group and as a professional to lead the Micromax board and management. I look forward to adding value to all stakeholders leveraging my strengths in building scale, developing brands and understanding consumers," Kapoor said.Micromax is a very vibrant youth brand that has led the democratisation of technology for the masses, offering affordable innovations to the consumers, he added.