German luxury car maker Mercedes Benz is hoping to continue with double digit growth this year on the back of new cars— new ‘C’ class sedan, GlA SUV and newly launched ClA 45 AMG.
“We hope to continue with double digit growth even this year on the back of high performance AMG cars. We launched compact performance sedan ClA 45 AMG today and in the 180 days we would launch ClA Class performance sedan and GlA SUV in the country,” said Mercedes Benz India Managing Director and CEO Eberhard Kern.
The company launched its compact performance sedan ClA 45 AMG priced at Rs68.5 lakh (ex-showroom Delhi) on Tuesday. The ClA 45 AMG is the seventh product of the AMG brand, available in the Indian market.“The launch of ClA 45 AMG in India is a significant step forward towards the evolution of performance driving in the country,” Kern added.
Talking in detail about AMG brand, Kern said that earlier Mercedes had not focussed on this brand for India but now the focus is changed for AMG.Globally, the AMG brand sold 32,000 units last year . The US, UK, Germany and Japan are the top markets of the brand.
Mercedes Benz, earlier this year, had said it planned to launch about ten new products in India in 2014 as part of it’s aims to continue with the double digit growth it witnessed last year.So far the company has launched the new versions of its top end luxury sedan S Class -- the S500 and S350CDI, armoured vehicle MGuard, SUVs Gl63AMG and Ml63AMG, along with Edition 1 of A and B Class and the sedan ClA 45 AMG is the latest product from the company’s stable.
Mercedes Benz sold a total of 9,003 cars last year in India and has expanded its production at its Chakan plant to 20,000 units annually to meet growing demand in the country.