Jubilant FoodWorks ltd (JFl), which operates Domino’s Pizza and Dunkin' Donuts chains in India, will invest around Rs 100 crore over the next 12 months to relaunch its pizza offerings in the country. It will invest major chuck of this sum in product upgrade and rest on marketing campaigns.
“We will invest nearly Rs 100 crore behind the upgrade. We will offer superior products at the same price points. We believe with this product upgrade, we will expand Domino's franchise,” JFl CEO Pratik Pota told reporters here. The firm said though it has improved the pizza, there will not be any price increase for the customers.
“We will absorb this cost from benefit of input tax credit under GST and cost efficiency,” he said. JFl, which operates over 1,120 Domino’s Pizza outlets across the country, plans to add another 40-50 outlets this year.