South Korean auto major Hyundai is undeterred by the threat to its position as the second-biggest car maker in India, and believes that it will continue to do well in the market as it has done over the last two decades, according to a senior company official.
The auto major, which has been facing tough competition from Tata Motors for the second spot in the domestic passenger vehicle industry, is counting on its continuous focus on new product launches and the introduction of new technologies to maintain its leadership in the market.
“What I can say is that we are a long-term player and we have no reason to believe that we will not do well,” Hyundai Motor India Ltd (HMIL) Director-Sales, Marketing, Service Tarun Garg told PTI in an interaction.
He was replying to a query if the company would be able to hold on to the second spot in the domestic passenger vehicle segment this fiscal.
In the past six months, Tata Motors has surpassed Hyundai twice in terms of dispatches to the dealers.
“We will definitely do well and make efforts to not only get volumes but to offer sustainable offerings to the customer. I think that is very very important, we should not lose focus on our long-term sustainable goals.
“In the past two years, there has not been any let-off in new model launches or on the up-gradation of models, so we have never let the foot off the accelerator and I believe, we will continue to bring in solutions for the customers,” Garg said.
He noted that the company is a long-term player and its efforts and identity could not be limited by one month sales number.