Business

Hyundai plans bigger role for Indian operations in product development

Rakesh Bihari Jha

Keeping growing volumes in mind and company’s plan to launch eight new products by 2021 Hyundai Motor India has inaugurated its Global Quality and Training Centre in India at Faridabad in Haryana which  will work towards development of products for the Asia-Pacific market starting from the pilot stage to full production volumes.

“India Quality Centre (INQC) is one of the 5 Hyundai Quality Centres worldwide which will be exchanging datas with other centres worldwide based on the feedback and findings from testing, the upcoming vehicle which will be developed from the pilot stage to full production volumes. This means first understanding the needs of customers and keeping them in mind creating a concept of the car and then a prototype and design and then coordinating with vendors for specified materials so that the product is ready with zero defect,” said Hyundai Motor India  Director Sales and Marketing Rakesh Srivastava while talking to The Pioneer.

“Actually India has got prime importance for Hyundai Motor as we have global launches of our four products --Grand i10, Elite, Creta and Axcent. All these products are exported to different countries also, so we have to understand their changing needs and aspiration. Moreover, Indian customers also want cars of global standard with zero defect, so here comes the utility of Global Quality and Training Centre,” added Srivastava

Hyundai plans to bring new technology products ranging from the mild to the full hybrid to automated manual transmission to turbocharged gasoline engine for its new models  which will require a high degree of localisation for making them cost effective in a price sensitive market like India and again Global Quality and Training Centre will contribute significantly in this endeavor.

HMIl has been witnessing an increase in sales as its portfolio of 10 vehicles sold about 6.62 lakh units last year and over 53 lakh Hyundai cars were serviced in the last yet itself. Hence, the centre will ensure that the quality of service provided remains up to the planned benchmark set by by the parent company.

Hyundai also said that they are currently tied up with 38 ITIs and plan on increasing that to 48 this year and more than 95 percent of trained personnel at these ITIs are currently hired within the Hyundai network.

The new facility also has the world-class training center along with first of its own Body & Paint Training Centre. The new service training centre will ensure overall skill development of entire service profile of dealership manpower to provide unmatched customer Service experience while the Body & Paint Training Centre will ensure the best quality finish of the car.

Hyundai has 6 Training centers across India and plans to train more than 15,000 dealer manpower in calendar year 2017 and additionally plans to inaugurate two new training centers at Guwahati and Ahmedabad by end of the year. Furthermore, to support the Skill India initiative Hyundai Motor India has already started tie-ups with minimum 1 ITI in every state and is associating with Polytechnic colleges across India for employment generation thus contributing to the automobile sector for skilled manpower.