Targeting the youth in the country Honda Motorcycle & Scooter India Pvt. ltd. (HMSI) launched its latest bike CB Hornet 160R in India. This bike is the last of the 15 products promised by Honda to revitalise its product portfolio in the calendar year 2015. The bike priced at Rs 79,900 (ex-showroom New Delhi).
Speaking at the launch, Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India Pvt. ltd, said, “Indian youth is supremely ambitious and confident, they believe in their dreams. Inspired by their dreams is the faster, smarter and sportier marvel on two wheels - The CB Hornet 160R. It will herald a new era of Street Naked Sports Biking in India. We are also proud to announce that CB Hornet 160R will be one of the first motorcycles in its category to meet BS-IV norms, well ahead of April 2017-regulation timeline.”
Speaking at the grand launch held here, Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, HMSI said, “In motorcycles, the 150cc-180cc segment has been gaining traction again. The customers belonging to this segment demand best performance without any compromise in styling which reflects their inherent aggressive go-getter attitude towards life. The unbeatable combination of raw power, real muscle and ripped performance in CB Hornet 160R will surely appeal & mirror their persona.”
To deal with high demand Honda dealerships across the country opened at 5 a.m. in the morning and delivered two-wheelers till 11 p.m. Currently, Honda’s motorcycle line-up in the country consists of CBR 250R, CBR 150R, CB Unicorn 160, Dream Yuga, CD110 Dream, livo, CB Trigger, CB Shine and the most recently launched CB Shine SP.
With their newest two-wheeler, Honda has gone an extra mile in marketing strategies and has launched an android mobile application. Customers can not only get product specifications on this app but also make a booking through it.