Business

Hero to launch XTREME 200R, priced at Rs 89,900

PNS

Hero MotoCorp ltd is set to commence country-wide sales of its new premium motorcycle Xtreme 200R, with dispatches from its factories starting next week.

Marking the company’s re-entry into the premium motorcycle segment, the Xtreme 200R is the first among the new range of Hero’s premium motorcycles that are slated for launch this year.

To be available for sales at Hero MotoCorp dealerships starting in a phased manner, the Xtreme 200R has been priced at Rs 89,900 (ex-showroom Delhi).

While providing the thrill of riding this bike, the Xtreme 200R keeps the focus on safety with Anti-lock Brake System (ABS), thereby becoming the first motorcycle in its category to offer ABS as a standard safety feature.

Announcing this at a conference of the company’s dealers from the domestic market in India at the Buddh International Circuit in Greater Noida today, Pawan Munjal, Chairman, MD & CEO, Hero MotoCorp, said “For us, the Xtreme 200R is not just any other product launch – it will catapult us to where we have been earlier - the premium segment. It is, therefore, our re-entry into a segment where we had a sizeable presence and market share not too long ago.  Designed specifically for the youth, the Xtreme 200R is an expression of our serious intent in a high growth segment.