Google's annual online shopping event 'GOSF' attracted 2 million visitors this year as people thronged e-commerce sites to check out deals on electronics, shoes, watches and travel.
Google Online Shopping Festival (GOSF) saw the number of visitors doubling to 2 million this year compared to last year's maiden edition. Google said its partners (over 200 e-commerce websites) like Snapdeal, Myntra and eBay saw daily sales jumping 3 to 4 times. "Even offbeat categories like cars and housing saw great traction during the festival with Tata Housing closing booking of over 55 flats," Google India Director eCommerce (local and media) Nitin Bawankule said.
Of the 2 million unique visitors, almost half were women. Google said 2pm - 8pm was the peak time of traffic each day with 62 per cent viewers coming from the 18-34 years category. "Currently, we estimate that over 30 per cent buyers were first time shoppers on most sites. Given the scale of the initiative with all the partners and the large number of online shoppers in India, GOSF this year was a huge success by all parameters," he said.
Other popular categories included apparel, e-books, books, home and kitchen equipments, jewellery, and healthcare and wellness.