Japanese based imaging company Fujifilm is eyeing to double its sale in the approaching years and plans to introduce more products in the Instax range. “We expect sales to double in the next one year or so. We are also introducing more products in the Instax range”, said Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt ltd. The company on Thursday, unveiled its first ever Hybrid Instant Camera-’instax Square SQ10’ along with four new mirrorless premium cameras - XT20, X100F, XA10 and XA3.
“We are very excited to present a range of new products from our Instax and X Series. The SQ10 was developed keeping in mind the needs of our customers wanting to capture moments in square format and also have more options in terms of image editing/ processing,” added Nishiyama.
Despite the stiff competition from the booming smartphone market is hoping to double its instant camera sales to about 10,000 units a month. The ‘instax square SQ10’ which is priced at 22,999, allows users to compose the shot, view previous photos and make edits before printing out the picture. Additionally, Fujifim also added four new cameras into its X series, priced between Rs42,999 to Rs1.14 lakh, strengthening its position in the mirrorless camera segment. All the newly launched products will be available in early July 2017.