Business

Force Motors targets Rs3,000 cr revenue in 3 yrs

PTI

Pune-based Force Motors expects to triple its revenue to Rs3,000 crore in next three years driven by its contract manufacturing business for leading automobile companies like Mercedes Benz and BMW.

“We are in OEMs business. We make vehicles. We work for OEMs like BMW, John Deere. When I say we are targeting Rs3,000 crore revenue, it will be generated out of these businesses. The time frame we expect to be about three years,” Force Motors Managing Director Prasan Firodia said here.

“Currently, the revenue generated (from OEMs business) is around Rs1,000 crore,” he said. Firodia was talking to reporters after the formal inauguration of the Chennai plant that would produce power trains to German car major BMW.

“This is the first outsourced plant globally for BMW. Nobody (No other manufacturer) has done this before. We are the first company in the world to do powertrains for both Mercedes (Benz) and BMW which is very unique thing.”

The company is setting up a dedicated manufacturing facility for German luxury car maker Mercedes Benz.

“About our plant at Chakan, Pune, we are building up brand new facility for Mercedes Benz with higher (plant) capacities and everything,” Firodia said.