Indian e-commerce giant Flipkart will become more mobile-centric in the next two years through adoption of newer technologies such as artificial intelligence (AI) and social networks, its Chief Product Officer Punit Soni said on Sunday.
He said heavy discount on online purchase may not earn consumer loyalty and help build user base in the long run.
“In the next two years, Flipkart will become a very mobile-centric company. It will probably build two or three things based on some of the things you talked about like data and social (network) that will actually allow people to connect even more deeply,” Soni said on the sidelines of the leadership Summit organised by the Indian School of Business.
The company has already made a beginning in adopting newer and advanced technologies to become more user-friendly and is gearing up to meet demand of the ever-growing mobile phone user base in India.
“In India, you have probably 20 odd millions of laptops, but one billion are using mobiles. I have to worry about that billion people who will use the phone to buy stuff,” he said.