Driven by strong uptake of feature mobile phone shipments in the country increased 24.7 per cent to 70.54 million units in the July-September 2015 quarter from the previous quarter.
Against a 10.7 per cent per cent growth in smartphone shipments (to 27.01 million) in the said quarter over April-June 2015 quarter, feature phones registered a 35.3 per cent jump (to 43.53 million units), CMR said in a statement. The growth in feature phone sales was led by strong increase in sales by Intex (94 per cent), lava (69 per cent) and Zen (54 per cent).
On annual basis, smartphone shipments grew 15.5 per cent, while feature phone shipment fell 10.5 per cent, taking the total shipment lower by 2.1 per cent year-on-year.
One in every three smartphones sold in the July-September 2015 quarter was a 4G handset with shipments jumping over 74 per cent compared to the previous quarter, CMR said.