Direct selling sector in India is expected to grow at the rate of 20 per cent year on year and reach up to Rs10,843.6 crore in the financial year 2014-15, according to a report.
As per the annual survey on the Indian direct selling sector by PHD Chamber of Commerce and Industry, undertaken in association with Indian Direct Selling Association (IDSA), the size of segment was pegged at Rs6,385.1 crore in 2011-12.
Commenting on the growth of the sector, PHD Chamber of Commerce and Industry Chief Economist and Head of Research SP Sharma said:
“The Indian direct selling industry has scaled remarkable growth over the years and has been expanding its horizons in India as a rapidly emerging alternate distribution channel.”