Ashok Leyland, flagship of the Hinduja Group, inaugurated a new dealership, Himgiri Automobiles Pvt. Ltd., in Greater Noida. The dealership is located near NTPC Netra, Ecotech II, Malakpur which is one of the busiest route in the area. It connects feeder roads with Noida-Greater Noida Expressway, GT Road and further connects the busy Delhi-Agra-Aligarh-Mathura routes.
Himgiri Automobiles has been partners with Ashok Leyland since 2010. This is their 7th touch-point of Ashok Leyland. This modern, 3S dealership (sales, service and spares) is spread over 32,000 sq. ft. and will cater to the entire range of Ashok Leyland vehicles with 14 (9 Mechanical , 3 Accidental, 1 Washing, 1 Wheel Alignment) fully-equipped bays.
Inaugurating the dealership, Anuj Kathuria, President — Global Trucks, Ashok Leyland, said, “North India and NCR region is one of our fastest growing markets. We are constantly devising strategies for this market and building in-roads to be closer to our customers. We already have a very good equity in the market as customers here are already aware of the robustness and reliability of our products which leads to better margins, better profitability and hassle-free operations. These attributes and following the philosophy of ‘Aapki Jeet, Hamari Jeet, we have witnessed an increase in demand from the region, achieving a commanding market share of 30% in the M&HCV and ICV segments. With our trusted partners, Himgiri Automobiles, we are certain we will further expand our family of customers.”
Present at the inauguration, Anil Goel, MD, Himgiri Automobiles Pvt. Ltd., said, “We have seen this brand grow from strength to strength, whether it is their innovative products or their constantly evolving technologies. We are equally thrilled to begin our relationship with them and together we will build an even stronger brand in this region.”