A social media analytics firm, co-founded by two Indian-American entrepreneurs, has been acquired by Apple for over $200 million. A San Francisco-based startup, Topsy labs was co-founded by Vipul Ved Prakash and Rishab Aiyer Ghosh.
The company tracks trending topics on microblogging site Twitter and other social media networks. Topsy has analysed all tweets since 2006 and recently announced a free search engine for tweets. While neither company gave details of the deal's cost, the Wall Street Journal reported that Apple dished out over $ 200 million for Topsy.