Business

Alcatel One Touch to launch 6 new devices in India by year-end

Priyanka Dua

With an aim to establish its presence in the country, TCl Communications owned Alcatel One Touch is planning to launch six devices by the end of this year.

"The Indian market has a lot of potential and is an important one for us. Currently we have 10 handsets, seven smart phones and three feature phones and this year we are planning to launch four smart phones and two tablets," Alcatel One Touch Regional Director APAC, Praveen Valecha told The Pioneer.

He added that the company is expecting that 15 per cent of its revenues in India would come from e-commerce this year," he said.

However he refused to disclose revenues numbers and said that the company sold about 1.5 million handsets last year.

In 2014, Alcatel expects sales to touch 5 million units.

Meanwhile the company launched its Idol X+ on Thursday priced at Rs 16,999 in an exclusive partnership with one of country's largest e-commerce firms, Flipkart. It will be available from June 3 onwards.

The Android Jellybean OS powered device features a five inch touch screen, octa-core 2 GHz processor and 13.1 MP rear camera, 2MP front camera and a 2,500 mAh battery.

The box will also include a Health Boomband (smartband) and JBl headphones.

"We expect to sell 25,000 units of Idol X+ in the first month," Valecha said.Flipkart has a similar tie up with US-based Motorola for its handsets."This is the second time we are tying up with a global mobile phone brand to be the exclusive destination for their products in India,” said Flipkart VP retail and head of brand relations Michael Adnani.