As mobile phone brands such as Xiaomi, Asus, Motorola, Obi etc slug it out for increasing their market share in India, around 1,400-1,500 new models are expected to be launched in 2015, a report said on Thursday.
"We expect around 1,400-1,500 phone launches in 2015, up around 20 per cent from 2014," 91mobiles.Com said in a report. last year witnessed 1,137 total phone launches whereas in 2013 the number stood at 957.
The research and comparison website for mobile phones and gadgets, has a database of over 20,000 devices and claims over 40 million people visited the website in 2014. "The trend will continue as the new brands such as Xiaomi, Motorola, etc look to intensify their presence in the Indian market, while the incumbents are likely to put up a strong fight by launching several devices that cater to a larger variety of consumer preferences and price points," Mathur said.