The two-day Gramotsava, an annual rural marketing festival organised by students’Rural Managers’ Association (RMAX) of the Xavier Institute of Management Bhubaneswar (XIMB), concluded at Begunia and Salepur on Sunday.
The event witnessed the unveiling of the official banner of Gramotsava, 2013 as well as of a new avatar of the official mascot Bonnie Bhaina, an Olive Ridley Turtle. The RMAX also launched the first edition of its annual magazine on rural management Dhwani.
The core aim of the RMAX was to expand the learning potential of the students of rural management by offering them a platform wherein they can apply the theoretical concepts to the practical domain of the rural marketing.
Gramotsava created in the rural marketing domain by enhancing and strengthening the relationships between the rural community and organisations.
It was a month-long need-based market research and brand promotion activity where the products and services of business as well as social organisations were tested at the grassroots level in the form of a pilot study.
The event attracted the participation of firms like Aircel, Hero Honda, ITC, CavinKare, Paradip Phosphates, Hindustan Unilever, Mahindra and Mahindra, Piaggio, Britannia, Cholayil Group, Uninor, lotte Group, lIC, ICICI lombard, SAHAJ and UNICEF.