The Marketing Association of the Xavier Institute of Management, Bhubaneswar (XIMB), Maxim, conducted its first workshop ‘The Mad Talk’ here on Tuesday.
The workshop was graced by Siddhant More, an alumnus of XlRI, Jamshedpur and founder of one of the most interactive and creative pages on Facebook ‘Mad over Marketing’.
More spoke about the rapidly changing paradigms of marketing and how big conglomerates are trying their level best to gain the larger share from the shrinking pie with their avant-garde and captivating advertisements.
Focusing on the three key pillars for marketers, i.e. Attention, Perception, and Communication, More adroitly explained each section with some contemporary illustrations and spoke about few interesting anecdotes relating to the evolving area of marketing.
More with power-point slides and relevant videos made understand about different concepts like ambush marketing, brand wars in e-commerce, brand personalities, and the ongoing war on social media amongst different companies.
He specifically focused on the ethical boundaries of marketing and how companies are trying to push the envelope to stay ahead of their competitors. A session ended with trivia and a quiz making it an unparalleled session which left the students wanting for more.