With just a week ahead of the first Vivel Filmfare Award for Bengali, Odia and Assamese films, the Vivel has launched its promotional initiative for the event.
To make the event more intriguing, it gives every cine lover an opportunity to hold the legendary Black lady and get clicked with some of the biggest film icons as part of the Vivel Filmfare cover. In this regard, a Vivel Filmfare Experiential set-up has been arranged here in the city for limited activity over the weekend. It invites everyone to participate in the unique experience of holding the Black lady.
Ollywood actress Archita Sahu, who has been nominated for the Filmfare Award in the category of best actor in a leading role (female) for the Odia film Mu Eka Tumara, invited everyone to be a part of the unique initiative to celebrate Odia cinemas.