A national consultation meet on “Fostering faster reach of aquaculture research innovations through media in a science communication perspective” was held at the ICAR CIFA Kausalyaganga here on Saturday.
ICAR DKMA Project Director Dr SK Singh graced as chief guest. He informed that the Union Ministry of Agriculture and Farmers’ Welfare would shortly launch a web portal for agricultural technology management in the county. He also advised the scientists and others to be more friendly with media which will help in wider dissemination of the farmer-friendly information.
Indian Institute of Mass Communication (IIMC) Director Prof Mrinal Chatterjee urged the mainstream media to cover agricultural inventions and innovations developed by farmers. He also stressed on the need to align research institutes’ objectives with the priorities of media.
Sanmarg GM and Editorial Coordinator Dr Ashok Panda stressed on harmony and healthy relationship between media and the organisation.
Earlier ICAR-CIFA Director Dr JK Sundaray underscored the importance of media in creating awareness about improved agricultural technologies.
ICAR-CIFA Principal Dr HK De gave a detailed information about technologies developed by ICAR-CIFA and the various means by which CIFA is reaching out to the farmers. Hindu Deputy Editor B Kolappan and Adhiraj Sukumar Nayak spoke. Nayak said Doordarshan plays a pivotal role in transfer of technology to remotest corner of the country.
CRISP, Hyderabad Director Dr Rasheed Sulaiman stressed on more active use of social media for professional growth and development.
Dr Suresh Babu, IFPRI, Washington DC, USA made a presentation through Skype on Science Communication in an R and D and Extension.
Among others, Digital Green’s Avinash Updhayay, Fishing Chimes’ Managing Editor Eashwar Anand, Krishi Jagaran editor Jayakumar, Indian J Fisheries editor Dr KS Shobana and Radio Kissan, Bhubaneswar’s Pradeep Dutta spoke.