Noted entrepreneur-book writer Rashmi Bansal has narrated the success achieved by Odia entrepreneur and Milk Mantra Private ltd managing director Srikumar Misra in her recently published book ‘Take Me Home’.
Presenting Milk Mantra as an inspiring success story in the book, Bansal has appreciated Srikumar’s passionate and relentless efforts to create a brand in Odisha that the State can claim ‘of its own.’
“Quitting his job with Tata Tetley in london, Srikumar returned to his roots to set up a modern milk plant- an ‘Amul’ for people of Odisha,” Bansal mentions in her latest release.
The book is an inspiration for those who want to take the challenging and fulfilling road of entrepreneurship.
The grit, determination and sheer willpower exhibited by Srikumar in setting up Milk Mantra and making Milky Moo a household name for pure milk is a showcase of the best innovation, team and product quality from Odisha, the author says in the book.
Expressing his appreciation to the author, Misra said, “Rashmi Bansal has captured some of the challenges of starting up in a State like Odisha where the ecosystem is not wholly supportive of entrepreneurs. I hope this will be an inspiration for others to set out on their own Truly Pure way.”