With a vision for attracting around Rs1,75,000 crore of investment into the State in coming four years, the State Government has initiated steps for branding Odisha as an investment destination.
A one-day workshop to this effect was organised on Saturday here involving senior officials, theme experts and persons from industry.
Inaugurating the workshop, Chief Secretary Gokul Chandra Pati said that investors’ perception about Odisha is crucial for brining investment to the State. “Along with communicating State’s opportunities and potentialities to the world outside, we have to implement our progressive policies in a team spirit,” Pati stressed.
The Chief Secretary also emphasised that implementation of the IPR-2015 with team spirit would further improve the rank of Odisha in ease of doing business and will have great positive impact on the investors’ perception.
Various dimensions of brand building were discussed in the meeting and efforts were made to link those with the potentialities available in Odisha. Development Commissioner UN Behera, Principal Secretary Industry Sanjeeb Chopra, Principal Secretary Water Resources Pradeep Kumar Jena, Principal Secretary, Tourism lN Gupta, Principal Secretary Health and Family Welfare Arati Ahuja, Secretary School and Mass Education Ranjana Chopra, Transport Commissioner Dr CS Kumar, Secretary Information and Public Relations Manoranjan Panigrahi , Secretary Social Security and Empowerment of Persons with Disability Saswat Mishra along with experts from international level brand building agency like JWT and senior members from industry participated. Various formulations were carved out for setting the vision and to brand Odisha as an investment destination. It was decided to share these inputs with a larger professional group and also invite suggestions from people before finalizing the vision and the brand.