It was March 26, 2020 when 35-year-old Isak Munda of Babupali village under Jujumura block of Sambalpur district uploaded his first video on YouTube. Little did he know that the move would change his life and make him one of the most successful YouTube users in the country.
Munda’s decision of creating his YouTube channel ‘isak munda eating’ was not an initiative to showcase any talent, as done by many. Rather, it was a desperate attempt to earn some money to make ends meet and ensure survival of his family members, his wife, an eight-year-old daughter, a six-year-old son, a five-year-old daughter and a three-year-old daughter, in the pandemic situation. A Class-VII pass-out, Munda, who was earlier working as a construction worker, was struggling for survival due to lack of work amid lockdown.
He later came to know about the process of uploading videos of YouTube and monetising those. With a savings of Rs 3,000 and a loan from a micro financing company, he bought a smartphone and started recording videos of his random day-to-day activities, especially food consumption.
The very first video uploaded by Munda was a clip of his having rice and sambar at his house. As the video went viral and received an overwhelming response with immense ‘likes’ and ‘shares’, it encouraged him to record more such videos and post them on YouTube.
A year later, Munda is now a lakhpati and a noted content creator on YouTube. “Three months after running the channel, I received Rs 37,000 in my bank account from YouTube.