The Milk Mantra firm has launched its flagship Milky Moo, India’s first promo-pack, as part of its loyal customer reward programme with a 10-per cent extra milk at the same cost. The 500+50-ml promo-pack was provided in the market from Wednesday at every Milky Moo outlet. The pack is absolutely a new concept in the dairy products market of the country.
Sales promotion activities like discounts, extras and 1+1 sale on apparel, consumer durables and FMCGs like soft drinks during end of season or down season are no more a new concept.Speaking on the idea, Milky Moo MD and CEO and founder of the organisation Srikumar Misra said, “Milky Moo is a first-of-its-kind promo-pack in the whole country. It shows our intention and commitment of rewarding our customers who have made Milky Moo a part of their family and made Milky Moo one of the fastest growing dairy brands. ”