Recognising the potential of Odisha as a MICE destination in view of the excellent infrastructure available in cities like Bhubaneswar, the India Convention Promotion Bureau (ICPB) with the support of Swosti Group organised a MICE Road-Show here on Wednesday.
The road-show was preceded by a visit to Chilika Lake on July 2 to showcase the MICE facilities at the Swosti Chilika Resort.
As many as 10 meeting planners from different cities including Delhi, Kolkata, Guwahati, representing associations and corporate attended the event to meet the ICPB members.
The Road-show included B2B meetings, presentation by ICPB, Tourism Department and Swosti Group. The event brought the buyers and sellers of the industry on a common platform to discuss MICE business opportunities, more options of venues, services of professional organisers to stimulate a more rapid growth of the industry.