Being customer-centric is a key element of marketing in complex and competitive times, said Paradip Phosphates limited vice president (marketing) Sunil Gupta, inaugurating the National Management Seminar on ‘Marketing in complex and competitive times,’ organised by the Asian School of Business Management (ASBM) here mon Sunday.
Gupta said strong and sustainable customer relationship gives support in difficult period. So it is very essential for management students to understand the basic skills of marketing before venturing into the corporate sector, he asserted.
Addressing the seminar, Hindustan Petroleum Corporation limited senior regional manager (direct sales) KVJ Rao said there should be quest for innovation as good innovation brings affluence. ASBM founder and director Prof Biswajeet Patnaik enlightened the students, saying innovation is the only way to overcome economic meltdown.
School of Management IIT Kharagpur Dean Vinod Gupta spoke on the branding strategy and illustrated corporate social responsibility as a powerful tool to build strong relationship with society. Now-a-days social networking sites are well connected to globe. So this can be used as a power tool of marketing, he added. The inaugural session was followed by technical session and on this occasion, Dean ASBM Dr KS Ray, convener of the seminar Prof Rajkamal Verma, co-convener MN Samantray, faculty, delegates from industry and academia and students were present.