A team of business experts of Amazon Internationals Online Shopper in association with the ORMAS Cuttack unit officials visited the houses of weavers to study the product mechanism of Maniabandha saree looming, its tie and dye process, besides its flexibility to come online.
After a preliminary discussion with the weavers, they went for a photo shoot. Now for marketing Maniabandha silk sarees, stoles and Khandua patta, Amazon has advertised the same through social media’s facebook and Instagram at rural step site by photos and videos.
It has listed the product description, barcode and product identity. 132 photographs of sarees and stoles have been listed.
The weavers’ community of Maniabandha and Nuapatna has expressed pleasure over the step taken by Amazon to internationalise Maniabandha sarees.