The KIIT School of Management organised its 8th National Marketing Conclave on the theme ‘Consumer in Digital Age’ on October 14.
The conclave provides students with an opportunity to interact with business leaders and policymakers for holistic learning. Several technical sessions were held on the day.
The first panel discussion was on ‘Consumer Power in Digital Age.’ Panelists including Co-Founder and CEO, Agilio, Sanjay Tripathy, Co-Founder and COO, Tagbin Services, Rohit Khurana, Vice President and Business Head, Airtel, Mumbai Prasad Routray, CEO, Farmers’ Fortune India Krishanu Chakravarty and Vice President, Sales and Operations, Altitude Software DJ Dutta spoke.
In second panel discussion on ‘Digital Capabilities of Firm’, eminent panelists including CEO, Indo Gulf Fertilizer Rahul Kohli, Practice Head- Digital at BT - Global Services India Deep Prakash Pant, Head-New Markets, India/South Asia, IBM Global business Services, MD Magnoneg+ Vivek Merani, lead Product Alliances (Dev. Platform & Offline Innovation) Swapnil Dixit and Co-Founder and former CEO, Jagriti Yatra participated.
In his welcome address, Founder, KIIT and KISS Dr Achyuta Samanta highlighted the importance of digital marketing in the current era. Though this is the age of marketing, companies have to create robust products and services to sustain, he said.