The Dalmia Bharat Group had introduced two new brands in the State, Dalmia Cement and Dalmia DSP, a few months ago despite having a leading brand Konark Cement already in the market.
This was a revolutionary step which saw all the three brands which have different end-uses, high degrees of customisation for different applications, catering to different and specific construction users. With this, now the customer has greater choice of product mix, price point and specialised cement for specific applications.
“The Dalmia Bharat Group brings with it the best of technological innovation and world-class quality. We ensure highest standard of strength and endurance underlining the improved construction efficiency and provide better thermal insulation, saving electricity costs for consumers, “ said OCl India ltd Director and CEO Amandeep.
Using different brands to meet needs of different consumer segments is a proven method that has been in use by leading brands across industries successfully in
India. Examples can be found in the auto sector and te FMCG sector.
Backed by its fast growth in cement sphere and superior product innovation, the Dalmia Bharat Cement has now used the same strategy to directly meet individual needs of various consumer segments.