Morning walkers and joggers of the Cuttack-Bhubaneswar twin city had a new experience on Sunday: A cow greeting them at the entrance of every park and asking if purity of milk was their priority. This was the special theme to surprise of the park goers to commemorate the World Milk Day.
The cows in kiosks also encouraged the visitors to taste the Milky Moo range of Truly Pure milk products. The visitors tasted and appreciated the initiative and the various other products of the company as well.It was an effort by the Milk Mantra to spread consumer awareness about quality milk and dairy intakes.
The World Milk Day is celebrated on June 1 to promote dairy farming and create awareness about milk and dairy. The FAO (Food and Agriculture Organisation of the United Nations) proposed this specific day to celebrate all aspects of milk: the natural origin, the nutritional value, the numerous tasty products which are liked by many people all across the globe, the economic importance of milk in rural regions as well as in the entire food chain. From its production plant based in Gop of Puri district, the Milk Mantra involves over 20,000 farmers in its mission of white revolution in Odisha.