The auspicious occasion of Rajo Savitri was made special by Big Bazaar on Friday at its Forum Mall outlet where it unveiled this year’s festival with a gala fashion show. The crowd frenzy was high from the beginning, and it reached a feverish pitch when gorgeous actress Archita Sahu made her entry.
The fashion show, performed by professionals, was all about showcasing the latest collection from Fashion at Big Bazaar (FBB). The Rajo Savitri Utsav will be celebrated from June 1 to 16. To give it a festival feel and value the tradition of Odisha, the store merchandising is made in a special manner. Customer will be gifted a Savitri Brata Puja Thali with all the Puja items from June 5 to 7. A special gift voucher has also been designed for gratifying customers on fashion buying throughout the campaign period. Regional Business Head, Big Bazaar Ashis Khuntia said, “This year, we have planned to celebrate this festival at a much bigger scale.”