The 25th Annual IAJBS World Forum was inaugurated at the premises of Xavier University, Bhubaneswar (XUB) on Sunday. The inaugural theme of the conference was ‘Case Writing Workshop and Doctoral Colloquium’.
Donald J. Savage Center for Reflective Leadership Director Tracy Couto and Le Moyne College Madden School of Business Dean Jim Joseph attended as guests in the workshop aimed to illustrate
the importance of keeping the readers hooked through
thoroughly researched methods.
Couto emphasised on the pertinence of case studies for students through which they can interlink the business decisions with the theories taught in the classroom. He also emphasised on the relevance of case studies in providing business theories with a more comprehensible look.
Joseph spoke on the importance of conviction, passion and mental mapping while writing a case along with providing the physical, cultural, social, emotional, and intellectual context.
During the doctoral colloquium report on “Recruitment: The Emerging Challenge”, “Employer Provided Childcare Facilities”, “Projection of Women in Advertisement: Changing the Portrayal of Women in Advertisements”, “Planning for Digital Transformation: Implication for Institutional Enterprise Architecture”, “Talent Management System: An Exploration of Issues and Benefits” were presented.