The Amway India has revamped its Satinique line of hair care products with a patented technology creating products that make hair strong, resilient, shiny and energised. The company has launched eight such new products, which offer professional results and salon like finish at home.
The line features a new patented “Enerjuve” technology. It significantly increases hair’s elasticity and strength using several of the same compounds that body produces naturally. The newfound strength also helps hair resist the effects of air pollution, ultraviolet rays, heat from hair dryers and repeated washings.
Vice-president, Eastern Region, Amway India Diptarag Bhattacharjee said, “Amway’s deep commitment to scientific innovation elevates Satinique to be among the best hair care brands in the market.”
He said India’s hair care market is pegged at `12,000 crore, which is growing at 10%. Specialised hair care products and styling agents are growing at an impressive 20%. This is the first time the Amway India is targeting the burgeoning conditioner, styling and scalp tonic market in the country.