Direct selling FMCG company Amway India has entered the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix. This is the first time that the company has extended the Nutrilite’s brand name in the refreshing drinks market in the country.
The Nutrilite Fruit Drink Mix in lemon lime flavour has five fruit concentrates, acerola, pineapple, guava, cashew fruit and passion. The drink has no added preservatives, no artificial colours and no artificial flavours and is sweetened with Fructose .The Nutrilite Fruit Drink Mix, priced at Rs. 490, comes in an attractive box of 10 stick packs of 20 g each.
Amway India category head-wellness Ajay Khanna said, “The launch of Nutrilite Fruit Mix drink will help us connect the Nutrilite brand to an even larger base of consumers in a product format that is tasty and enjoyable.”