The Amway India has launched new Attitude Sunscreen cream with a potent combination of SPF 30, PA +++ and Dry Touch Formula. Priced at `499, the new sunscreen cream has been dermatologically tested and will be sold exclusively through Amway distributors.
Amway India Chief Marketing Officer Sundip Shah said, “Skin protection from harmful UVA and UVB rays of the sun, especially in summer, is an important skin care need. Research indicated that youths seek a non-greasy yet effective sunscreen application. Keeping this in mind, we have formulated a non-greasy dry touch formula, with SPF 30 and PA+++ for protection against UVB and UVA rays, respectively.”
The Attitude Sunscreen is to be applied on all exposed skin including ears, neck and hands. The cream should is to be used at least 15-20 minutes before stepping out.The Amway India has strategically launched the product just before the onset of summer. The company is currently gearing up to train its distributors about the benefits of the sunscreen cream so that they retail this product across the country.