Amway India has expanded skincare portfolio by launching a new Be Bright TM Range under its beauty brand Attitude TM in Bhubaneswar. The company is targeting the burgeoning whitening market of India which according to industry estimates is close to 60 per cent of the Rs7,500 crore skincare market in the country. Priced at Rs315 onwards, the new Be Bright Range includes five products - face wash, face scrub, face masque, day cream as well as a night cream. Attitude is an entry-level premium brand, targeted specifically at the Indian youths.
The range, meant for the confident, free spirited and playful modern young women, has been specially developed for Indian skin tones and weather conditions. It leaves you with visibly fairer and glowing skin in four weeks.
Commenting on the launch of the new range, Shveta Paul, Category Head-Beauty and Personal Care, Amway India, said, “Maintaining an even skin tone is one of the most important beauty needs of young women today, especially for those who are always on-the-go. I am confident that the benefits offered by our new products for brightening and glowing of skin would be appreciated by the Indian youths.”