Bollywood ad filmmaker Avinash Nanda signed a contract with Prestige Caterers chairman Bibek Panigrahy to make the biggest TV commercial of 2017.
First time in the history, a television commercial is being made which would feature 15 Ollywood celebrities in a span of 60 seconds.
The commercial would be a landmark in terms of concept and would feature the best and biggest stars of Odisha both from television and silver screen.
The celebrities are Mahasweta Ray, Aparajita Mohanty, Mihir Das, Akash DasNayak, Buddhaditya Mohanty, Elina Samantray, Subhashis Sharma, Anisha Mahakud, Devika Samal, Avishek Rath, lipsa Mishra, linkan Choudhury, Devjani Dauraiya, Bhumika Dash and Usasi Mishra.
Nanda said there would be three schedule of shoot which is on August 2 in Filmcity Mumbai, August 18 in Odisha and August 27 in Filmcity Mumbai.
Bollywood renowned ad film cameraman Monaj Khatoiis and Sudeep Jena as Jingle producer are in the team. Unique lyric is written by national creative head Abhimanyu Mishra.
This would also be listed in the limca Book of Records.