The State Government on Tuesday launched 104 Health Helpline to directly reach out to lakhs of women and expecting mothers on a periodic basis.
Health and Family Welfare Minister Atanu Sabyasachi Nayak launched the facility, first of-its-kind in the country, where the expecting mothers would be informed about various Government welfare schemes and reminded immunisation of their infants.
To reach out to them the Government has collected data of the women right from their conception for various welfare schemes of the Government. Trained professionals would make call to them and educate them both on Central and State-sponsored schemes.
For instance the callers would educate them about the Central-sponsored Janani Sishu Suraksha Karyakram (JSSK) and State-run Mamata scheme. While JSSK promises free and cashless delivery and free transportation from home to health institutions, Mamata would ensure Rs 5,000 to preganat women. Besides, the helpline would also make calls to ASHA workers and ANMs in order to chart put plans for women registered under them.
The Minister said the initiative would be a great help to the expecting mothers.
National Health Mission Director Roopa Mishra and senior State Government officials spoke.