ZEE5, India’s largest home-grown video streaming platform and Multilingual Storyteller for millions of entertainment seekers, on Friday, announced its new brand campaign - ‘Dekhtey Reh Jaogey’ to offer its annual premium subscription @ Rs 499/year (previously at Rs 999/year) giving fans one more reason to ‘Binge-watch’ their favourite web series/movie from India’s biggest library of Original content.
For a long, Indian consumers have evolved to the international concept of Binge-Watching and with this campaign, ZEE5 aims to enable them further to continue watching and unearthing content from 150+ originals and 2800+ movies resting on the platform.
ZEE5 brings aboard popular cine-darling Sara Ali Khan and OTT's favorite boy Amol Parashar as brand ambassadors for the campaign and aims to unite Indians through their shared love for real, relevant, and resonant stories.
The ‘Dekhtey Reh Jaogey’ campaign is targeted towards younger audiences aged between 18-34 to increase share of mind, strengthening ZEE5’s position as India’s OTT platform of choice.
Following a 360-degree approach to target Indian entertainment lovers, ZEE5 has planned a high-frequency campaign across TV, social media, and digital, which is slated to go live today.
With this new subscription package, viewers will have an influx of unlimited entertainment that is both captivating and binge-worthy, including a rich library spanning 12+ Indian languages featuring Web series, movies (Original and theatricals), TVF shows, Live TV, Alt Balaji shows, Ad-free Catch-up TV, Zindagi TV shows, kids’ content, and much more.
Manish Kalra, Chief Business Officer, ZEE5 India said, “We’re a customer obsessed brand and we keep pushing the boundaries of what's possible in a bid to keep delivering an unmatched experience to our users."